Know your USP

Know your USP

The question of USP is usually quite apparent when dealing with a physical product or a commoditised service. Identifying a USP can however be more elusive when you are the “product”. By this I mean being involved in creating and offering something that...
Are you hiding behind your business card?

Are you hiding behind your business card?

The question of skill is fundamental to how we feel about what we do. Skill takes time to develop and is often the result of a deep interest in something that draws us further. When we have the opportunity to benefit from the halo effect of an established brand...
What happens after the fire is out?

What happens after the fire is out?

It’s very tempting to search for quick fix solutions. That antidote or magic bullet that looks like it will solve the problem fast, without too much fuss. And, of course, we need quick fix solutions sometimes. The danger is when we begin to rely on them as our...
What works for you?

What works for you?

We seem to be obsessed with emulating the habits and rituals of so called ‘successful’ people in our culture today. Leaving aside the obvious errors of not accounting for survival bias, coincidence and luck, there is no particular reason to assume that...
The art of being concise

The art of being concise

Rambling on in speech or in prose is never pleasant. As listeners, we crave for people to get to the point. And, as speakers, we crave the ability to offer them just that. Being concise is an art. It involves the ability to distill the essence of anything into simple...
Year end reviews: Can we do better?

Year end reviews: Can we do better?

Many of you have probably just been through year end reviews. It is that moment when shoulders drop, sighs are let out and heads sag at the prospect of completing, collating and delivering feedback. Having been privy to numerous year end review processes, it is fair...