What I am seeing in 2021
I haven’t had a chance to do a full breakdown of coaching themes as I have done in the past. However, I thought it might be useful to highlight the most salient change I see — a very noticeable increase in under 30s contacting me for coaching. This is in line with the emerging trend I was noticing back in 2017/18.
Two broad drivers seem to be at play here — one good, one not so good:
1) Increasing pace and pressure of modern life (negative)
2) Increasing willingness of under 30s to seek support and resource themselves (positive)
Common areas of focus in coaching include:
1) Self-confidence and fulfilment
2) Navigating difficult employment situations
3) Improving personal relationships
Coaching Themes 2017
People often ask me about the most common coaching themes that I see as a coach. I always find this a tricky question to answer given the many different topics that people bring to coaching. What I have tried to do below is draw out common coaching themes looking back at my 1:1 executive and life coaching clients in 2017.
Coaching themes found in the analysis
The top three coaching themes that emerged were:
(i) Increasing self-confidence (18%)
(ii) Making career transitions (14%)
(iii) Finding/pursuing one’s passion (14%).
Despite seemingly similar surface presentations, no two situations were ever the same. For example, while many might have wanted to increase their confidence or work on a lack of confidence, the underlying dynamics of each situation were unique. It is also worth noting that coaching engagements usually covered more than just one theme. Much of this is due to how interconnected our modern work and home lives are.
Considering age distribution, 55% of individuals were from the 30-39 age group and 25% from the 40-49 group. I am also noticing a growing interest in coaching from the 20-29 age group.
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