I forgot I had my shades on

I forgot I had my shades on

I was meeting a friend yesterday and looking for a particular coffee shop. Twice, I walked past what looked like a not-in-use building where the cafe was supposed to be. Feeling lost, I was about to telephone my friend but happened to take my sun glasses off at that...
Noticing tension

Noticing tension

My music coach often reminds me that physical tension when playing is usually a sign of mental tension. The same can be true of life more generally, particularly when we are faced with new challenges or problems. Creeping up The unfamiliarity of a particular situation...
Know your USP

Know your USP

The question of USP is usually quite apparent when dealing with a physical product or a commoditised service. Identifying a USP can however be more elusive when you are the “product”. By this I mean being involved in creating and offering something that...
The price you pay

The price you pay

Sometimes we are faced with important life choices: Stay or leave, continue or re-strategise, speak up or stay silent, be courageous or not. Often, we think of reasons not to deviate from where we currently are, but what tends to get forgotten is the price that you...
Are you hiding behind your business card?

Are you hiding behind your business card?

The question of skill is fundamental to how we feel about what we do. Skill takes time to develop and is often the result of a deep interest in something that draws us further. When we have the opportunity to benefit from the halo effect of an established brand...